Geofencing can be used to pinpoint consumers’ locations and provide location-specific advertisements/messages on their mobile devices, allowing for more effective digital advertising campaigns. Examples of geofences used in location-based marketing include Location Based Advertising, Location Based Delivery, Last Mile Mobility Geofences and Urban Geofences. With these tools businesses are able to track the exact whereabouts of users within a certain area to deliver tailored messages or services that meet the user’s needs at that moment – this could range from timely delivery notifications through targeted ads based on proximity. By leveraging geolocation technology with creative strategies, businesses can increase engagement with potential customers while also improving customer satisfaction by providing personalized experiences tailored specifically around them.